Juniper Ridge

Juniper Ridge was founded in December of 1998 at the Berkeley Farmers Market by avid hiker, mushroom forager, and all around nature freak, Hall Newbegin.

Hall founded his new company on a very simple idea – he wanted to make fragrances that smelled like the outdoors, like the real places that he knew and loved as a hiker. To him nothing smelled better than taking a hike in the Bay Laurel and Oak woodlands of Mt. Tamalpais, the sage covered mountains of the Big Sur, or the Timberline Trail on Mt. Hood in the height of wildflower summer. 

Juniper Ridge formulates their Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that they harvest on the trail. All of their products are named for the wild places they come from; and their company is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to first strap on your boots and go there.

They crawl around in mountain meadows, they smell the wet earth beneath fir trees, and they spend whiskey-fueled hours arguing over the scent of a wind sweeping over a glacier. They make their fragrances throughout the West, on dirt roads and trails, around campfires, and finally, in their Oakland, California workshop.


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