The legacy of Goorin Bros is one that follows a timeless approach to the art of hat making. In its fourth generation of leadership Goorin Brothers continues the tradition of authentic family craftsmanship and is supported by a team of individuals who share the same passion for the cultural, artistic and hands on approach to this century old brand that began on the streets of Pittsburgh, Pennsylvania in 1895.
Artist and craftsman Cassel Goorin begins a legend by creating custom-made hats sold off of his horse cart in the hard-stone streets of Pittsburgh. Cassel was a craftsman. He began each of his distinctive hats on custom wooden hat-blocks, each block having its own soul, its own personality. Every person who approached Cassel's horse cart was treated as a guest. Adding the right feather, sewing the right lining, and often changing the block or pattern entirely, he set out to make each hat as individual as the customer purchasing it.
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