Etta + Billie

Alana, the founder of Etta + Billie, first discovered her love for bath + body products as a blossoming teenager. Addicted to finding and trying as many products as possible, she amassed a serious collection of lotions, body washes, and all manner of body products. This youthful exploration laid the foundational interest for the skills that would lead her to develop Etta + Billie.  

Born from a desire to master a tradesman’s hobby, and an awareness to develop product free of cheap chemical laden ingredients found in most bath + body products on the market, Alana realized that making her own products enabled her to feed her bath + body addiction while giving her creative freedom and control over the health of her routine.


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